Enterprise Partner Google
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Sample Search Skills
1. What is Region Search and why is it a must for every international company?

Region Search is the ability built into Google that allows you to see results as they would be organized if you were in that country.  This skill allows you find information-as the locals know it.  The ability to know how to do this search is a must for every sales person getting ready to do business with a company overseas, for a marketing team about to launch a global ad campaign, or for just about anyone preparing to meet their foreign counterpart.

See Region Search Lesson Now!

Region Search
1. Go the Advanced Search Page (the link is to the right of the Google Search bar).
2. Type in the terms you want to search, maybe the name of your company’s (or a competitors’) product.
3. Expand the Advanced Search Page (click on the blue link with the text Date, usage rights, numeric range, and more.)
4. Next to region, select the country you want to limit your search to.

How it works
Google uses two factors to determine the location of a website, its URL extension and its internet protocol (IP) address. The URL extension is the part of the web address that comes after the company name. For example, “.com” is the extension for the United States; “.ca.com” is the extension for Canada. The IP address is indicated based on where the computer that is hosting the website is located.


To see the full Region Search Lesson, which demonstrates how to find information on the man who has been called the Henry Ford of India, click here.


2.  How can you find researched a prepared documents on key topics?

Filetype Search is perhaps one of the best kept secrets for what can be done on the web.  It allows you to find information by specific file type, such as doc, ppt, or pdf.

See Filetype Search Lesson Now!


Filetype Search
1. Type your keywords into the Google Search Bar
2. Type Filetype:  followed by the specific file type that you are looking for.

How it Works
When Google indexes any document that is on the web, it identifies the type of document that it is.  By using  Filetype Search, Google restricts your results to documents that contain that specific description. 

The full Filetype Lesson demonstrates how to find information on Korean Auto sales--click here to see it now.


3. 
How can you find information only from a specific site?
Site search is a filter which allows the knowledge worker to limit the results to pages that only come from a specific site. This filter dramatically decreases the area that you are searching within, making it easier to find information. Think of it as follows: a person who does a regular search is searching for a needle in the ocean; using site search is like looking for a needle in a tea cup.

See Site Search Lesson Now!


Site Search
1. Type your key words, followed by site:www.companyname.com in the Google Search Bar
2. This search returns information only from that one website.

How it Works

Google indexes all pages, and can return results based on the different sections of the URL. So for example, site search can be used to return results only from specific domain extensions, such as .org (usually reserved for charities), .ca (pages from Canada), or .cn (pages from China).
Or you can research only within a certain group of pages, such as www.ecomm.baxter.com/ecatalog/, which would allow you to search only within Baxter’s ecatalog pages.

To view the Site Search Lesson and see how you can quickly and easily find the director of investor relations at American Express, click here.