Facts
26.4% of all searches fail
9% of a user's day is lost to failed search
IDC. “How Do Information Workers Look for Information?” Jun 2008
"[Only] 1 in 4 web queries you do gets you a satisfactory answer"
"A small fraction of the queries you do -- around 5 percent -- actually take up almost half the time you spend on searching
"
Microsoft Research. Quoted in The Huffinton Press. September 24. 2009.
"Have in mind though that even very advanced searchers, such as the
members of the search group at Google, use these (advanced search) features less than 5%
of the time."
Google Help Page
60% of searches are 3 words or less
HitWise, January 2009
Quotes
"Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%."
Marissa Mayer LA Times Sept. 7 2008
"Indeed, today's search is good at yesterday's problem of finding things on the web, but isn't as good at helping you collect, organize, and act on information to make a decision."
Jan Pedersen, Chief Scientist for Core Search, Microsoft, The Huffington Post September 24, 2009.
"Nearly half of a knowledge worker’s time is non-productive, spent gathering information, converting formats, unsuccessfully searching, or recreating content that already exists. Even the 25% of time spent on successful searching, while productive, represents an inefficiency that can be dramatically reduced. Ineffective access to data leaves knowledge workers spending only 26% of their time on their core task: analysis of information."
Google. “Enterprise Findability without Complexity.”
"The IDC study surveyed knowledge workers to gather data on their information-seeking behavior. While great strides have been made in search technology, this data shows that either user behavior has not caught up to the possibilities that the technologies offer, or that the technologies themselves do not deliver what they promise."
Susan Feldman, IDC. June 2008
Search Engine Optimization (industry) is going from $13.5 billion in 2008 to $26.1 billion in 2013
SEMPO (Search Engine Marketing Professional Organization) Radar Research, Feburary 2009